Tired of Chasing the Algorithm? Try This Instead

Spoiler: It’s not another dance trend or hooky caption formula.

Let’s be honest, keeping up with social algorithms can feel like a full-time job. Just when you think you’ve cracked the code, the rules change. Again. You’re told to post more Reels, then fewer. You hear carousels are back. But wait, what about threads? Or SEO captions? Or AI-generated scripts?

It’s exhausting. And it’s not sustainable.

At Mae Media, we don’t believe in chasing the algorithm. We believe in building brands people actually care about.

Here’s What to Focus on Instead: Consistency + Connection + Clarity

Show Up Consistently (Even If You’re Not Viral)

The algorithm favors consistency, but more importantly, so does your audience. You don’t need to post daily. You need to show up regularly.

• Create a repeatable content structure (themes, categories, series)

• Batch your content so you’re not scrambling every morning

• Repurpose smartly (one video = a Reel, a Story, a Post, and an email snippet)

Create for People, Not Platforms

Trends come and go. But real connection? That sticks.

Ask yourself:

• What does my audience actually care about right now?

• How can I educate, entertain, or empower them?

• What content has sparked the most DMs, shares, or saves in the past?

The algorithm is trying to guess what humans want. You already have the answer.

Say Something Real

Captions that sound like everyone else blend into the noise. Use your voice. Be specific. Say something only you would say.

Instead of:

“Happy Monday! Don’t forget to check out our new post.”

Try:

“This one’s for the small business owners doing everything, except celebrating how far they’ve come.”

The more human your content feels, the more the algorithm will actually work in your favor without you needing to game it.

What Really Moves the Needle?

Algorithms will keep evolving. But trust, consistency, and clear messaging?That’s timeless. That’s where your energy should go.

At Mae Media, we help brands step off the content hamster wheel and into a strategy that’s actually sustainable and effective. If you’re tired of chasing, maybe it’s time to lead.